As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on where we build citations for local businesses.
Bad data is a real problem for local businesses. And once a business is listed on a directory, ensuring the listing remains accurate and maintains a consistent NAP can be tedious. Are you ready to take action? Many are free and will let the local business simply answer a few questions, verify they have permission, and upload a logo.
This will show you how many listings a business has online currently, highlight bad data issues and recommend a few next steps. Common citation sources include directory sites, data aggregators i. Oftentimes, businesses are listed on directories without even being aware of it.
This is especially true in mobile search results.
Having duplicate citations confuses customers, impacts trust among search engines, such as Google, and hurts the business more than it helps. A local citation is any mention of a business online that includes the business name, address, and phone number often referred to as NAP.
The prevailing mindset over the past decade has been that having more citations is always better, but this is no longer valid. They also use a technique that can create duplicate listings and override existing optimized Why local business matters with ones that are not optimized.
We only submit local businesses to directories that meet the strictest of qualifications, which we determine based on 23 different metrics, including domain authority. The benefits of citations go way beyond getting backlinks. Local citations are a valuable component of local SEO optimization regardless of whether they provide the business with a direct link.
Another important characteristic of valuable sources is that they distribute their data across other directories and networks, thus acting as a data amplifier for local business citations.
Click To Tweet When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. There are several companies that offer local listing management services, such as we do at Advice Local.
I recommend you start with generating an online visibility report.In the past six years, more than three dozen communities have launched Independent Business Alliances—coalitions of local businesses, non-profits and concerned citizens uniting to support local entrepreneurs and prevent chains from.
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What is Geofencing & Why Should Your Local Business Care? by Tamara Weintraub in Mobile Trends, Local Marketing. Share this. Twitter Facebook. What is Geofencing Marketing?
Basically, geofencing is a location-based mobile technology that lets you define a precise. Local governments need to realized that big business as effective as it is in creating new jobs in the short run and stimulating the economy on a macroeconomic scale, are not benefiting the local economy in the long run and some cases short run.
Just a few companies now monopolize most local labor markets, Would you like to see the latest reporting and resources from our Independent Business initiative in your inbox once a month?
The Why Local Matters Our round-up of the research on the harms of bigness and the benefits of local ownership.
A Local Business 57 jobs are created Amazon 14 jobs are created Spending money locally matters.
14 jobs are created for every $10 million in consumer spending at Amazon. 57 jobs are created for the same amount spent locally.Download